SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace and consumer habits. For Mike Solomon, who in June 2023 became…
January 8, 2024
Brands will ‘go big’ as the big game ascends on the gambling and entertainment mecca, experts say December 12, 2023 | By Jon Springer No matter who competes…
December 21, 2023
OMG agencies OMD, Hearts & Science and PHD wrap the year achieving historic trifecta atop the agency ranking New York NY (December 20, 2023) – Omnicom Media Group…
December 20, 2023
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from…
December 12, 2023
The next article in “The Modern CMO Playbook” tells hard truths about why de-emphasizing initiatives is shortsighted and fiscally irresponsible. Brands and marketers are under an almost constant…
December 7, 2023
EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year. Annalect, the data and analytics division of…
December 1, 2023
Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months…
November 28, 2023
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.…
November 20, 2023
This story was originally published by WARC. Gaming is primed to cement its position in culture and across screens, but what trends should marketers be looking out for…
November 16, 2023