January 31, 2024 | By Robert Williams LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy…
February 2, 2024
The retention continues a relationship that began in 2009. PHD has retained HP’s global media account in a competitive review, Campaign US has learned. The agency will continue…
January 31, 2024
January 24, 2024 | By Robert Williams LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which…
January 25, 2024
LAS VEGAS – Social media have sped up the proliferation of cultural moments, transforming digital images into viral memes and turning everyday people into celebrities overnight. Marketers can…
January 23, 2024
Wrapping its blitz of moves with major social and commerce platforms to align the discovery, planning and measurement of marketing-driven influencer and creator content with other media channels,…
January 12, 2024
Omnicom’s made it a mission of sorts during CES 24 to cement partnerships and arrangements with the major social and commerce platforms around better use and measurement of…
January 11, 2024
Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced at CES 24 to advance the planning and measurement of…
January 10, 2024
The partnership follows an initial testing of proof-of-concept for audience-based planning for creator spend that matched audiences derived from Omnicom’s Omni orchestration platform and/or client first-party data to TikTok influencers. Though…
January 9, 2024
The annual Consumer Electronics Show in Las Vegas has grown far past its tech- and gadget-heavy roots, to the point where every agency holding company looks to plant…
January 8, 2024